Wednesday, 21 January 2015

How did our audience research influence our planning?


How did our audience research influence our
planning?


From our audience research, we were able to conclude that an action thriller was the most popular. However, we thought that it would be very challenging to create a believable action opening due to the stereotypical high adrenaline stunts that action films entail, so we decided that we would go with the second most popular genre and chose a psychological thriller.

The most watched age certificate was 15, so we wanted to incorporate themes that would be suitable for this certificate. We decided to show no actual violence in our film, but we are including the issue of stalking, crime and we are showing a weapon, which are themes that some people may find distressing, however from our research into certificates this would be deemed acceptable in a 15 rated film.

We also found that the part of a film people found most interesting was the plot. So, we decided that our plot needed to be gripping and unpredictable from the start. We incorporated a lot of short scenes and blackouts for this, which helped to create uncertainty and mystery about the plot of our piece that would hopefully pull our audience in.

Mental challenges were one of the favourite challenges for characters to face. Because we were doing a psychological thriller this was perfect for us, and enabled us to incorporate an important factor in and have it gel well with our plot. Violence was the most popular element of thriller films, and so we decided to incorporate the idea of violence rather than actually showing it, in order to be appropriate with our age rating.

 

By Georgia DeBranco-Chessum

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