3) What kind of media
institution might distribute your media product and why?
If we were given the chance for a company to distribute our film
there would be many companies that would be happy to take the project on. Due to the nature of our film, it is likely that British independent film companies such as Film4 or
the British Film Institute would help make our film. This is because it is low
budget, we use our own props and locations and the actors and directors are all
unknown, which is typical of the Independent British films
that they distribute. Film4 would be ideal for our film as they distribute
films to give opportunity and for growth of the film and industry rather than
for profit.
However, Film 4 have a production deal with Universal Pictures, so
this could gain international attention and therefore give our film growth.
Also, they distribute and co-produce films that are, in some ways, similar in
nature to our product, such as ‘Trainspotting (1996)’ and ‘The Riot Club (2014)
[co-produced with BFI Film Fund, Blueprint Pictures]’. These have similar themes
to our film such as crime, psychological themes and murder, and also have a
similar target audience. Due to their successes and popularity after release,
we could assume that our film may gain popularity if released with Film4 productions,
as their audiences obviously enjoy these genres.
When advertising the film, it would be beneficial to promote in
many different forms. For example, a hugely popular method of advertising would
be on social media. Forums such as Facebook, Twitter, Instagram, Tumblr and
YouTube would gain a huge viewing from our target audience of teens aged 15 to
people in their late 20s, as they are widely used by the younger generation and
it had proved to be an effective method of advertisement. Also, TV
advertisement would hugely benefit as we are advertising to a wide range of
people at different times of day, so it would gain a higher recognition in the
public. There are also more traditional methods of advertisement that would be
beneficial, such as in newspapers and magazines, billboards and posters on
buses. This is because they are always around and so it is likely to catch
someone’s eye and then make them curious about the film.
4) Who would be the
audience for your media product?
Our target audience was people aged 15 to people aged in their late
20s. This is because, while conducting our audience research, we found that
thriller films were most popular among this age group. 15 is the lowest age we
are targeting our film at as it was certified at 15. Our film is mainly aimed
at males, as they stereotypically love thriller films.
This is Jack Carter. He is 20 years old, and a 3rd year University student
who is studying Psychology at the University of Kent. Due to this interest, his
favourite film genre is psychological thrillers. He enjoys both playing and
watching football with his friends, and is also a fan of American Football. He
works part time as a sports coach at the local gym. He enjoys spending time
with his friends and going to the cinema. His favourite TV shows include ‘The
Blacklist’ and ‘The Last Ship’, and has a keen interest in music, particularly
rappers Drake, Kanye West and bands such as Fall Out Boy. Jack is a perfect
example of our target audience, as he could relate to the ‘normal’ characters
in the film, and would find our plot interesting and gripping.
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